Restaurant & events
Peg & Grill
Short-form video and content strategy that turned everyday service into 1.1M+ organic views.
We makebrands impossibleto ignore.
Creative social media for brands people want to notice — strategy, content and growth for product, lifestyle and experience-led brands across the United Kingdom.
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Real workProduct brandsLifestyleHospitality
Real workProduct brandsLifestyleHospitality
Posting more
isn't the strategy.
We build social systems that give brands direction — content that's shot with intent, and measured against real business outcomes, not vanity metrics.
Our philosophy
We don't post. We build.
01
Strategy over guesswork
Every piece of content earns its place in a plan — nothing goes out just to fill a gap in the calendar.
02
Creative over template
Custom-shot, custom-edited — never a recycled template with your logo dropped on top.
03
Consistency over randomness
A system that runs every month, not a burst of energy that fades after week two.
04
Results over vanity
We report on what actually moves your business — bookings and reach, not just likes.
Selected clients
Brands we've worked with.
Results
Numbers, not adjectives.
1.1M+
Organic views, single campaign
27%
Increase in table bookings
150+
Customer enquiries generated
£0
Spent on paid promotion
01 — Restaurant & events
Peg & Grill
Views became enquiries.
The challenge
Peg & Grill needed stronger visibility on social media and content that could do more than generate views — it needed to encourage people to enquire, visit and book.
The idea
We created relatable, entertaining short-form videos that showcased the food, restaurant experience and events while giving viewers a clear reason to take action.
The execution
- Short-form videos built around relatable restaurant moments
- Food and venue-focused content
- Event and promotional creatives
- Strong calls-to-action
- Content designed to reach beyond existing followers
The result
The content generated strong organic reach while helping move viewers from watching → discovering → enquiring → booking.
1.1M+
Organic views
150+
Customer enquiries
85%+
Non-follower reach
£0
Paid promotion
02 — Global buffet
Jimmy Spices
Content became bookings.
The challenge
Jimmy Spices needed content that could communicate the food, atmosphere and overall experience while encouraging people to make a booking.
The idea
We built a Reel-led content strategy around food, relatable restaurant moments and the in-venue experience — making the content entertaining while giving people a reason to visit.
The execution
- Short-form food and buffet videos
- Relatable customer-focused concepts
- New-dish and experience-focused Reels
- Consistent monthly content strategy
- Booking-focused CTAs
The result
The strategy helped turn social attention into real customer action, with content contributing to a measurable increase in bookings.
27%
Increase in bookings
1M+
Organic reach
30+
Content pieces
£0
Paid promotion
03 — Events & catering
Relish Event Caterers
Social promotion became event demand.
The challenge
Relish needed to generate awareness and interest for its Sounds of the 70s event, with the ultimate goal of driving ticket bookings.
The idea
Instead of simply announcing the event, we created a campaign around the experience — the 70s theme, live entertainment, atmosphere, food and the overall night out.
The execution
- Designed the event promotional poster
- Created short-form promotional videos
- Built content around the 70s theme
- Highlighted entertainment and event experience
- Consistent promotion across social media
The result
We transformed the event from a simple announcement into a social campaign designed to generate awareness, interest and ticket bookings.
25K+
Campaign reach
80+
Booking clicks
8+
Content assets
£0
Paid promotion
04 — Education & membership
The Balloon Academy
Attention became memberships.
The challenge
The Balloon Academy wanted to attract more people to its membership programme and turn social media attention into actual membership sign-ups.
The idea
Rather than treating social media as simply a content channel, we built a journey that moved potential customers from discovering the brand → understanding the value → considering membership → joining.
The execution
- Educational social content
- Value-led Reels and carousels
- Membership-focused messaging
- Conversion-focused content and strong CTAs
- Content built around education, trust and action
The result
We helped turn social media into a membership acquisition funnel, moving potential customers from initial awareness through to membership sign-up.
10+
New members
12.4%
Conversion rate
50+
Qualified leads
4-step
Customer journey
Content systems, not content chaos.
Every piece of content has a purpose — from the first scroll-stopping visual to the final call to action. We create strategic, on-brand social content designed to make brands look better, communicate clearly and stay consistently visible.
Strategy→Creative→Consistency→Growth
This is what we make
Real work, not mockups.
Reel
Reel
Reel
Reel
Reel
Reel
Reel
Reel
Campaign
Campaign
Social
Social
What we do
Services.
01
Social media management
+Full ownership of your channels — planning, scheduling, publishing and community management, so your feed runs to a system instead of a scramble.
02
Content strategy
+Content pillars, posting cadence and a monthly plan built around what your business actually needs to sell — not what's trending this week.
03
Short-form video & reels
+Shot on location and edited in-house. Relatable, scroll-stopping video built to reach beyond your existing followers.
04
Creative campaigns
+Event promotion, launches and seasonal pushes — posters, promo videos and booking-focused messaging that run as one campaign.
05
Design & brand content
+Carousels, static posts and story creative that keep every touchpoint looking like it came from the same brand.
How we work
Four steps. Every month.
01
Discover
We learn the venue, the menu, the audience and what a good month actually looks like for your business.
02
Strategy
Content pillars and a monthly plan, agreed before anything is shot. You always know what's coming.
03
Create
We shoot on site and edit in-house — video, design and captions delivered as one consistent set.
04
Report
Monthly reporting on reach, engagement and the business signals that matter — enquiries and bookings.
Meet the people behind the signal
Real people. Not a department.
You work directly with the team building your strategy and making your content — no account manager passing your brief along, no junior learning on your account.
The strategist
Sharon Brahmne
Founder & social media strategist
Sharon is the strategic mind behind The Social Signal — bringing together a Master's in Marketing from Aston University with the day-to-day client relationships that turn ideas into campaigns. She leads on social strategy, content direction, brand positioning and campaign planning, and is usually the person you'll be speaking to directly.
The creative
Shubham Sawant
Video editor & visual content designer
Shubham turns raw footage and ideas into social-first visuals — from short-form video and reels to campaign graphics and branded content. Trained in video editing and visual design, he's the reason the work looks and feels the way it does.
Retainers
Monthly, not one-off.
Essential presence
For brands that need structure, consistency and a professional online presence.
- Brand audit and competitor analysis
- 3 content pillars and a monthly calendar
- 8 posts a month — 4 reels, 4 carousels or statics
- Caption writing with hooks and CTAs
- One platform, scheduled and published
- Community management and monthly report
Growth & visibility
For brands that want engagement, awareness and measurable growth.
- Full brand positioning session
- Audience behaviour mapping
- 4 content pillars and a monthly calendar
- 12 posts a month — 6 reels, 6 carousels or statics
- Branded feed design and advanced caption strategy
- Two platforms, community management, analytics
Authority & scale
For brands serious about visibility at scale and conversion-driven growth.
- Full digital positioning strategy
- Quarterly 90-day growth roadmap
- Campaign planning and launch strategy
- 16 pieces a month — 8 reels, 8 carousels or statics
- Two to three platforms, daily community management
- Lead optimisation and performance dashboard
All partnerships run on a minimum three-month commitment, so the system has time to work. Add-ons are available for extra reels, audits, carousel bundles, ad creative and filming support.
Additional services
Add-ons.
Available alongside a monthly partnership, or on their own — to expand reach, push a campaign or support a specific goal.
Extra reel
£50–60 / videoConcept, hook, editing, subtitles and platform formatting for an extra push.
Social media audit
£120Profile review, content and engagement analysis, competitor comparison and a written recommendations document.
Strategy & calendar only
£399For in-house teams — positioning, pillars, monthly roadmap, tone guide, hook framework and posting strategy. No management.
Carousel bundle
£449 / month20–25 ready-to-post carousels with captions, designed and written. You just post.
Short-form AI video
£50–80 / videoProfessional AI-generated video with nothing to film.
Ad creative design
£399 / month10–15 visual assets for your paid campaigns. Creative only — we don't run the ads.
Community management
£299 / monthFollowers, DMs, comments and reputation handled on your behalf.
Filming assistance
£250–499 / sessionWe come to you and help shoot. £250 with your equipment, £499 with ours. Local clients only.
Not sure which you need? Tell us the goal and we'll point you at the right one.
Testimonials
In their words.
Good work should speak for itself. Here's what the brands we work with have to say.
Working with The Social Signal made our social media feel much more active and purposeful. They understood our brand, created content that people actually wanted to watch, and helped turn that attention into genuine enquiries and customer interest. Their creativity and approach made a real difference.
Peg & Grill
Birmingham · Restaurant & events
The Social Signal brought a completely different energy to our social media. Their content captured the food and experience in a way that felt natural, engaging and relevant to our audience. We saw a noticeable improvement in engagement and bookings, and their consistency made a real difference.
Jimmy Spices
Birmingham · Global buffet
The Social Signal brought a fresh approach to our social media. The content was creative, engaging and, most importantly, focused on getting people interested in our events. Their ideas and promotional content helped us present our events in a much more exciting way and gave us a consistent presence online.
Relish Event Caterers
Kent · Events & catering
The Social Signal helped us turn our social media into something much more purposeful. Their content, messaging and funnel gave potential members a clear journey from discovering us to understanding the value of our membership. It made our online presence feel much more focused on growth.
The Balloon Academy
UK · Balloon education & business
Ready to make your social work harder?
Before you ask
Questions.
Do you shoot the content yourselves?
+Yes. We come to your venue and shoot on site, then edit in-house. Nothing is stock and nothing is a template with your logo dropped on top.
How long before we see results?
+Reach usually moves within the first month. Business signals like enquiries and bookings tend to follow across months two and three, which is why we work on a minimum three-month term.
Do you run paid ads?
+Our work is organic. Every result on this page was achieved with no paid promotion. If paid becomes the right next step, we'll tell you rather than quietly upsell it.
Which industries do you work with?
+Mostly hospitality, restaurants, events and lifestyle brands — businesses where the experience is the product and video does the selling.
What do you need from us?
+Access to the venue for shoot days, a heads-up on what's coming (events, new dishes, offers), and one point of contact for approvals. We handle the rest.
Start a project
Let's make you
Let's make you
impossible to ignore.
Tell us about your brand and what you want the next three months to look like. We'll come back with a straight answer on whether we're the right fit.